what is Digital Marketing and Social Media Digital Marketing Selling Of Products ?

People are prisoners of their phones," says a meme. "That's why they are called cell phones." Much has been written about our addiction to mobile phones, and most of that is read on mobile phones. In fact, the aforesaid meme would not have become popular had it not been circulated through cell phones.

Such is the reach of digital media that an increasing number of people shop, bank, do business and entertain themselves on digital platforms. As this compels companies to revisit their marketing strategies, a career in digital marketing and social media could be rewarding.

"Companies are going through a digital transformation". Digital first companies like Ola, Paytm and Flipkart are pushing the envelope, connecting industries to consumers.

For the uninitiated, digital marketing is the marketing of products or services using digital technologies with the objective of promoting brands, engaging with customers and increasing sales. A career in digital marketing would encompass several sub areas including search engine optimisation (SEO), search engine marketing (SEM), social media, email, mobile and web analytics. SEO entails maximising number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. SEM is about building visibility through advertising.

While digital marketing is included as a sub topic in mass media and management courses of fered by colleges, a host of institutes offer online certificate and diploma courses too. From a basic course in digital marketing, they offer certificate courses in specific areas such as social media marketing, pay per click (PPC) and mobile app marketing.