Digital Marketing
In simple words, digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.
Digital Marketing Trendsdu Digital Marketing Course will not only give you a chance to train on Live Projects but also offer you to be a part of exclusive Guest Lectures carried out by the best in the industry excelling in various domains. With Digital Marketing Trendsdu comprehensive training you will not only acquire knowledge but also get hands-on experience on the most important digital marketing tools.
The advanced digital marketing certification course is designed by some of the most renowned digital marketing experts in the domain to help you develop well-rounded digital marketing skills.
1. Introduction to Digital Marketing
- Scope and expectations from the course
- Marketing in the digital world
- Integrated marketing- The Phygital
- Global trends in Digital Marketing
- Digital channels- Paid, Owned and Earned
- Fundamentals on the primary asset- your website
- Careers in digital marketing
- Skill development in digital marketing
2. Fundamentals of AdWords
- Understanding Pay-per-click Advertisement
- Significance and evolution of AdWords in PPC
- Bing Ads vs Google Ads- overview
- AdWords Certification- Overview, Benefits and Preparation
- Google Ad Networks
- Different Ad Formats
- Keywords - significance and planning
- Using Keyword Planner and other tools
- Keyword matches and their usage
- Campaign Structure and Organisation
- Quality, Rank and Relevance of Ads
- Bidding and budget
- Targeting Setting
- Extensions and their usage
- Ad policies and approvals
- Reports and Analysis
- Metrics
- Conversion Tracking
- Campaign Optimisation
3. Search Advertising & Adwords Tools
- Keywords - planning, matching and combination
- Specifications of an Ad and how to put it to good use
- Managing Invalid Clicks
- Ad extensions and usage
- Dynamic search ads
- Landing page - your virtual front
- Campaign Experiment
- Opportunities Tab
- AdWords APIs
- AdWords editor- Benefits and usage
- Managing multiple accounts
4. Display Advertising using AdWords
- Budgets and Bidding
- Google Display Network and Partnerships
- Double Click Ad Exchange and AdSense
- Campaign Creation and Structuring for display
- Keyword and targeting through display network
- Campaign Metrics, Analysis and optimization
5. Video Advertising using YouTube
- Measurement and Optimization - I
- YouTube - why you need to be there?
- YouTube format, tools and targeting
- Video Campaign Creation
- Video Campaign tracking and optimization
- Video Ad performance and best practices
- You Tube Analytics
6. .Advertising on mobile
- Importance of Mobile and Opportunities to Leverage
- Key Objectives for Mobile Marketing
- Ad Formats and Networks for Mobile
- Mobile Site: Key Considerations
- Mobile App: Key Considerations
- Mobile specific bidding and targeting
- Apps Marketing
- Mobile Analytics, Reporting and Optimization
7. Shopping Advertising with Google
- Google Shopping and Merchant Centre
- Setting up account in Merchant Centre - single and multi-client
- Setting up and using Product Feed
- Setting up and managing product campaigns
- Tracking and optimization
- How to make the best usage of Shopping Campaigns
8. Search Engine Optimisation
- How search engines work
- On page optimization - content
- On page optimization - technical
- Off-page optimization and link building
- Some key SEO tools
- Creating a SEO plan
9. Social Media Marketing
- Evolution and importance of Social Media
- Organic and paid Social Media
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Pinterest Marketing
- Instagram Marketing
- Social Media Tools
- Social Media Analytics
10. Google Analytics
- Building a case for digital analytics
- Understanding Google Analytics
- Setting up Google Analytics
- Reports, Dashboards and Customizations
- Linking AdWords and Google Analytics
- Optimization of AdWords using Google Analytics
- Test and Learn framework- A/B Testing
- Attribution Modelling
11. Programmatic Buying, Email and Affiliate Marketing
- Programmatic Buying
- Email Marketing
- Affiliate Marketing
- Creating digital media plan
Who will award these certifications?
- Digital Marketing Trendsdu & Digital Marketing Trendsit Solutions will jointly offer these Digital Marketing certifications.
Do you offer Money Back Guarantee?
- Yes! After attending Demo of Digital Marketing certification or within 3 days of registering for Digital Marketing certification, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
What will happen if I miss any session?
- You can attend the classes that you have missed in any of the upcoming batches for no extra charge. However, you need to inform this on time for us to reserve a seat for in the training sessions.
Will you offer Job assistance?
- Having conducted over 100 trainings for participants from 700+ brands, we are regularly approached by them for their Digital Marketing hiring needs. We offer Placement Assistance to all the professionals who clear the Digital Marketing Certification.
Will I be able to clear Digital Marketing certification, if I participate in your course?
- Yes, our Digital Markeitng course will enable you to do that.
How much salary will I be getting after completing digital marketing training program?
- You can expect Rs.5000 to Rs.5,00,000/month initially. Though earning will depend on your time and skill investment.
Digital Marketing Training Program
Estimated Duration : 90 hours.
About the course
This course provides a complete overview of all aspects of the digital media and ways to integrate and use them to achieve business and marketing objectives. It is designed to cover complete marketing mix across multiple roles and disciplines suitable for both clients and agencies with content that can be applied to any industry.
It is really important for marketers that they learn how to apply latest technology and techniques in the most effective way. The course content is constantly updated to keep pace with the latest developments, strategies and tools to keep you on the cutting edge.
With our extensive digital marketing course you will learn how to plan, manage and execute successful digital marketing campaigns. You will discover how to build brands and generate sales using digital techniques including search marketing, online display advertising, and social media.
At the end of this program, you would be able to
- Improve the natural rankings of sites and run paid ad campaigns on Google and other search engines and social media
- Leverage social media tools and platforms like Facebook and LinkedIn for your business
- Leverage various free tools like Google Analytics, Google Web Master and Google Website Optimizer
Who should attend?
This course should be beneficial for people who
- Have some experience in digital but want to grow their confidence
- Have a perspective of digital or are a specialist in an area of digital and want to broaden your skill base
- Are new to digital and keen to learn about how to leverage digital from a client perspective or an agency perspective
What will you learn?
- The scope of digital marketing and how it integrates with overall marketing strategy
- How to assess various digital channels and understand which are most suitable
- Fundamentals of a digital marketing campaign and how to achieve a marketing objective for your organisation
- Essentials of web analytics
- Paid media portals and ad networks, ads on social media, ads on mobile platforms
- Looking at all the various types of social media platforms and understanding their uses for marketers
- How to improve your natural search rankings
- Social search tools for social media
- How paid search works and how to use it effectively
- Using different digital tactics to suit different marketing objectives like acquisition, branding and retention
Training Modules
Digital Marketing Overview
Learn from Basic to Advance all elements of Digital Marketing strategies.
Search Engine Optimisation
Index your website on the top rankings of search engines like Google, Yahoo and Bing.
Blog Creation
Learn how to create beautiful blog websites for yourself or for a client.
Content Writing
Writing relevant content for SEO and Social media to attract the right audience.
Webmaster Tools
Learn to Index a website to Google, check with backlinks and site errors.
Reputation Management
Get rid of negative reviews, positive seeding and improving a website's reputation.
Social Media Marketing
Learn branding on various social media channels with strategic case-studies
Search Engine Marketing
Create campaigns and adgroups through adwords on Google, Bing and Facebook.
Display Advertising
Learn to create and run image ads & Video ads on millions of websites.
E-Commerce Marketing
Learn how to market product based websites and integrating different strategies in it.
Google Merchant Center
Learn how to create product feeds so as to run PLA ads and Dynamic Remarketing.
Mobile Marketing
Learn different ways to marketing via mobile device. Case studies included.
Google Analytics
Learn to analyse website performance and Track activities like traffic sources, Page visits , Time metrics.
Wordpress Website Development
Creating websites from scratch for any possible industry including e-commerce.
Affiliate Marketing
Learn how to earn money without having website, Get affliliated with top E-commerce sites.
Adsense Money Making
Learn how to integrate Adsense to your website and make money out of it.
Email Marketing
Learn how to design a mailer, different elements and softwares to share it.
Digital Marketing Strategies
Learn how to integrate different digital marketing strategies to run a successful campaign.
Lead Generation
Generating Leads for Non-Ecommerce websites via various marketing options.
Freelancing
Creating profile on freelancing website and hunting project over it.