Web Analytics – Business Intelligence

Google Analytics Course and Training

Estimated Duration : 15 hours.

What will you learn?

? INTRODUCTION

? Introduction to Google Analytics

Installing the Google Analytics Tracking Code

Working with Report Data

? INTERPRETING REPORTS

? Pageviews, Visits, and Visitors

Traffic Sources

Content Reports

Time Metrics

Conversion Reports

Ecommerce Reports

? FUNDAMENTALS

? Account Administration

Campaign Tracking and AdWords Integration

Goals in Google Analytics

Filters in Google Analytics

Cookies and Google Analytics

E-commerce Tracking

Domains and Subdomains

? IN-DEPTH ANALYSIS

Advanced Segmentation

Analytics Intelligence

Internal Site Search

Event Tracking and Virtual Pageviews

Additional Customizations